THE SOCIAL MEDIA MANAGERS BRAND VOICE GUIDE

Template

introducing

But when you know what to ask and have a clear document outlining all the essential information about a brand and the language they use to build relationships with their ideal client it makes it far easier… simple in fact.

One of the trickiest parts of an effective social media strategy is nailing a client's tone of voice.

All businesses need a brand voice guide for content creation!

Essential for anyone working in social media.

Between us, we have over 18 years of experience in social media marketing, across multiple industries and one thing we know is that a consistent voice is essential for all businesses to succeed.

We also know that this is something many social media managers worry about so we've created this template to help you to confidently represent your clients online.

about us

We're The Two Lauras, your new business mentors!

hey there!

I’ve worked in social media marketing for more than a decade and have 15+ years experience in membership development. 

I’ve built two successful businesses using the power of social media and continue to work with private social media clients – so you can trust me to practice what I preach.

With three young children, a husband and a dog, family life is often manic, messy, mayhem! But I wouldn’t have it any other way.

I'm Laura Davis

hey there!

NEXT

Working in sales and marketing is in my blood – in fact, it’s been my career since I was 16 years old! 

When my son William was born with Cerebral Palsy in 2009, I was forced to re-evaluate everything in my life. So I set up a business that allowed me to work around hospital visits and give round-the-clock care.

I’m proud that, together with Laura, I’ve been able to build a business that fits around my family while supporting others do the same.

I'm Laura Moore

hey there!

NEXT

The Brand Voice Guide Template

introducing...

to help you...

BUY NOW > JUST £49!

  • Understand your clients positioning and where they sit in the market.

  • Get to grips with their brand values so you can accurately represent them in their content

  • Accurately nail a clients tone of voice so that their communication style is consistent.

  • Communicate effectively with a client's target audience in a way that builds relationships.

  • Understand a brands internal language and be able to communicate that in a way that doesn't confuse or overwhelm their target clients.

  • Be able to create copy in the brands natural voice so that people feel like they are communicating directly with the brand.

  • Create a valuable document for the brand which they can use time and again with all their team.

Plus...

Create a visual brand style guide to ensure a consistent brand across all platforms.

Created in Canva and suitable for use with all businesses, regardless of size. 


FREE STYLE GUIDE TEMPLATE

BUY NOW > JUST £49!

WHY DO I NEED THIS?

If you are creating written content for any clients this will help you to ensure your messaging is always on-brand, consistent and relatable. A brand voice guide helps you to represent a client in their own true tone of voice.

Frequently Asked Questions

I’M NOT A SOCIAL MEDIA MANAGER, DO I NEED THIS?

Yes and no! This is for social media marketers to use with their clients. So if you aren't in this field you might be wise to work with a social media manager so they can create a Brand Voice Guide for your business.

I ONLY OFFER COACHING OR STRATEGY, DO I NEED IT?

Yes, this is the perfect add-on service. All businesses should have a Brand Voice Guide so you could offer training on how they can create this themselves or you can use this template and complete it with them during a 1:1 session or for them as part of a strategy.


I MAINLY MANAGE FACEBOOK ADS, DO I NEED THIS?

Yes! As an ads manager, you'll find this very useful for writing ad copy.

Buy now > Just £49!