Hey! We're the Two Lauras! Between us, we have more than 30 years of sales and marketing experience, and we’re not just social media strategists—we’re also paid ads pros and mentors to freelance social media managers like you. And trust us, we know first-hand how game-changing Meta ads can be for businesses.

Without giving away our exact ages (let’s just say we remember life before WiFi), we’ve seen Meta Ads evolve dramatically over the years. But no matter how many times Ads Manager gets a facelift, there are three mistakes we see over and over again.

We want to help you dodge these common pitfalls because we know just how lucrative ads management can be as a service. More importantly, we want you to feel completely confident running ads for your clients—without second-guessing every decision or feeling like you’re about to set fire to their budget.